Swarovski Supports the American Heart Association in the Fight Against Heart Disease

One in three women dies of heart disease.  This staggering statistic has prompted Swarovski to take a leading role in the fight against heart disease.  By supporting the American Heart Association for the second year, Swarovski is helping spread the new campaign message - "Go Red for Women".  This is a call to action for women to take care of their own health, educating them about what they can do to live longer, stronger lives.

Swarovski's 2004 Power of Love Collection, comprised of both jewelry and gift items, is designed to incorporate the heart and Valentine's Day themes. The Little Red Dress ™ pin is the signature item for 2004. Swarovski will make a $100,000 donation to the American Heart Association from funds raised from the sale of the products in the Power of Love collection. When visiting the Swarovski website please select your country (at the moment, only available in the USA) and when you come to the main home page please click on the Power of Love Collection for all the beautiful Swarovski designs that support this great cause. Thank you for supporting a worthy cause!